Concrete, durable data only. A snapshot of whether an account matches our ideal customer profile based on firmographics, financial health, technographics, and structural fit. Stable across time.
| Dimension | Source | Max |
|---|---|---|
| Industry match (target / adjacent / non-target) | ZoomInfo · D&B | 12 |
| Revenue band fit (sweet spot $1B–$5B) | D&B Hoovers | 12 |
| Employee size fit (sweet spot 1k–10k) | ZoomInfo | 10 |
| Financial health (credit + risk + stress) | D&B Hoovers | 12 |
| Technographic overlap + spend tier | HG Insights | 16 |
| Growth trajectory (employee + revenue YoY) | ZoomInfo · D&B | 14 |
| Geographic fit (HQ tier + multinational) | D&B · ZoomInfo | 10 |
| Org structure (ownership · locations · age) | D&B | 8 |
| Decision-maker depth (execs + recent hires) | ZoomInfo | 6 |
Intent signals only. A live measure of whether an account is actively shopping right now — research surge, buying-stage progression, hiring, leadership change, funding, and tech replacement windows.
| Signal | Source | Max |
|---|---|---|
| 6sense intent surge (keyword research) | 6sense | 30 |
| Buying stage (Awareness → Purchase) | 6sense | 20 |
| Web + content engagement | 6sense · ZoomInfo | 15 |
| Hiring for relevant target-function roles | ZoomInfo | 10 |
| Recent leadership changes (target fn) | ZoomInfo | 10 |
| Funding event in last 12 months | D&B · ZoomInfo | 10 |
| Tech change-of-status (install/replace window) | HG Insights | 5 |
Firmographics, employee counts & YoY trend, target-function exec depth + recent leadership moves, hiring postings, intent + buying-stage signal.
Installed technology stack, tech-spend band, recent install / replacement events that open a competitive window.
Keyword-level research surge score, buying-stage classification (Awareness → Purchase), and web + content engagement.
D-U-N-S identity, revenue + revenue YoY, D&B credit + risk rating + financial stress, ownership type, corporate hierarchy & location count.
Every account drawer surfaces the same eleven sections. Each pulls from a specific source system. Below is an exemplar account (Vertex Systems — Fit A, Hot intent) annotated so you can see what each section means and where the data comes from.
Company name, sub-industry, headquarters — plus both scores at a glance as a Fit tier badge (A–D) and Intent chip (Hot/Warm/Cold). One row tells you "who they are" and "should I be calling them."
Composite · all sourcesThe slow-moving structural facts: revenue + employees with YoY deltas, founding year, ownership type, headquarters and physical footprint, D-U-N-S, SIC, and revenue/spend bands.
D&B Hoovers · ZoomInfoTrailing 4-quarter trend lines for headcount and quarterly revenue. The YoY % on the right tells you whether the account is genuinely accelerating or just looks big on paper.
ZoomInfo · D&BD&B credit score (0–100, higher = stronger), risk rating (1 = lowest risk, 9 = highest), financial-stress flag, and EBITDA margin. Used both to score fit and to flag risk on otherwise good-looking targets.
D&B HooversNine dimensions, each scored against its point cap. The bar shows what fraction of the maximum the account earned. Anything well under cap is dragging the score down — worth understanding when defending the score to a manager.
Computed · A ≥ 80 · B ≥ 65 · C ≥ 45Seven intent signals with point caps. 6sense surge + buying stage drive most of it; hiring, leadership changes, funding, and tech change-of-status round it out. Sums to the 0–100 Intent Score and the Hot/Warm/Cold band.
6sense · ZoomInfo · D&B · HGThe four discrete triggers behind the intent score, in one read: current buying stage, recent funding event, hiring volume for relevant roles, and leadership changes in the last 90 days.
6sense · ZoomInfoThe specific search terms or research topics 6sense observed this account researching. Use these as outreach anchors — "we saw your team researching X, here's how we help with that."
6senseConfirmed technologies installed at the account today. Highlighted pills are target-stack matches — more overlap = easier integration story. Drives the Technographic dimension on the Fit Score.
HG InsightsInstalls, replacements, expansions, and pilots in the last ~12 months. A replacement window is a competitive opportunity; multiple changes signal active modernization budget.
HG InsightsHow many executives sit in the target buying functions, and how many were hired in the last 90 days. New hires often re-evaluate vendors — even a small uptick is worth noticing.
ZoomInfo| # | Company | Industry | Revenue | Employees | Rev YoY | Fit | Tier | Intent | Band |
|---|